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Google To Ban Targeted Housing Ads Based On Postal Code

Tiomkin Law Offices of Elliott Tiomkin > Legal News  > Google To Ban Targeted Housing Ads Based On Postal Code

Google To Ban Targeted Housing Ads Based On Postal Code

Law360 (June 11, 2020, 7:01 PM EDT) — Google Inc. will soon no longer allow some advertisers to target users based on their postal code, gender, age, parental status or marital status in an effort to improve access to housing, employment and credit opportunities, the company said Thursday.

The updated policy will impact employment, housing and credit advertisers and is “in addition to our longstanding policies prohibiting personalization based on sensitive categories like race, religion, ethnicity, sexual orientation, national origin or disability,” the company said.

The move comes more than a year after the U.S. Department of Housing and Urban Development made an administrative charge of discrimination against Facebook…

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